CAREERS AT JBRPC

Posted: October 21, 2026

Deadline to Apply: November 23, 2026

Abstract

We are looking for a marketing and communications professional with an entrepreneurial mindset who brings energy, curiosity, and urgency to the work; spots opportunities, solves problems, and is constantly thinking about how to expand reach, elevate brand, and bring greater visibility and support to the organization’s people, programs, partnerships, and impact.

Organizational Overview  

Jamaica Bay is New York City’s largest and most ecologically productive open space — an unparalleled oasis of nature covering 44 square miles of open water, tidal wetlands, and coastal parklands altogether twice the size of Manhattan — that directly serves more than 1 million New Yorkers who live in adjacent Queens and Brooklyn neighborhoods and more than 3 million who live within its watershed. As a unique public-private partnership that works across city, state and federal agencies, Jamaica Bay-Rockaway Parks Conservancy (JBRPC) was established in 2012 to bring together diverse community stakeholders, elected officials, academic researchers and others toward a common goal: improving public parklands for enjoyment and ecosystem health. 

Position Overview  

JBRPC seeks an experienced, creative, and highly organized Director of Marketing & Communications to lead the organization's marketing and communications strategy and execution. This is a hands-on leadership role for a strategic thinker and accomplished doer who will own the function end to end—actively promoting JBRPC, its programs and initiatives, and vision; growing audiences; deepening engagement; and building greater awareness, visibility, and support for the organization.

The Director joins JBRPC at an exciting period of growth, as we expand our core programming while advancing the adaptive reuse of historic Hangars 3 & 4 and reactivation of Floyd Bennett Field—a major initiative that will create a new platform to significantly expand JBRPC’s programs, reach, and impact while introducing new opportunities for research, restoration, and public use.

The Director will develop and implement an integrated strategy spanning brand and storytelling, digital communications, media relations, program and event promotion, and audience growth. The Director will look beyond documenting JBRPC’s work to identify and create opportunities to put the organization and its work in front of new and existing audiences. Equally comfortable planning the work and doing it, the Director will personally create and deliver content and campaigns, manage JBRPC's communications channels, and use performance data to continually improve results.

Reporting to the Deputy Director and working closely with colleagues across the organization, the Director will set priorities, establish effective workflows, and coordinate internal support and outside resources as appropriate. The Director must be prepared to move independently from strategy and concept through hands-on execution, remaining directly accountable for the quality, consistency, and effectiveness of JBRPC's marketing and communications.

Core Responsibilities

Strategy, Brand & Promotion

• Develop and execute an integrated marketing and communications strategy that builds awareness of JBRPC, promotes its programs and initiatives, strengthens its brand, and expands engagement and support across key audiences.

• Proactively identify and pursue opportunities to increase JBRPC's visibility and reach—from program and event promotion to partnerships, campaigns, timely issues, and broader conversations relevant to JBRPC's mission.

• Maintain a strong, consistent organizational voice and visual identity across communications channels and materials.

Content & Digital Communications

• Develop and manage an editorial and campaign calendar that translates organizational priorities into timely, compelling communications and promotional activity.

• Create compelling written and visual content for social media, newsletters, the website, press materials, presentations, and other communications products that bring JBRPC's programs, people, partnerships, vision, and impact to life.

• Manage JBRPC's digital presence, including social media, email communications, and website content, and plan and execute paid digital campaigns to expand reach and promote programs, events, and initiatives.

• Produce polished graphics and visual materials using tools such as Canva or Adobe Creative Suite and manage outside creative support when specialized expertise is needed.

Media Relations & External Communications

• Proactively generate earned-media opportunities, cultivate relationships with journalists and relevant outlets, and develop press releases, pitches, media advisories, talking points, and other media materials.

• Build relationships with media, cultural organizations, community partners, influencers, and other aligned organizations that can amplify JBRPC's work and introduce the organization to new audiences.

Analytics & Performance

• Establish and monitor meaningful performance metrics across digital channels and campaigns—including website traffic, email performance, social media reach and engagement, advertising results, audience growth, and media coverage—and use results and audience feedback to continually improve strategy and execution.

Organizational Collaboration & Execution

• Work closely with program staff to surface strong stories and upcoming opportunities and develop effective strategies for promoting programs, events, partnerships, and impact.

• Manage communications workflows, deadlines, and outside vendors or consultants, and develop selected donor-facing, sponsorship, and major-project communications materials in collaboration with the Deputy Director and relevant colleagues.

Essential Qualifications

• At least 5 years of professional experience in marketing, communications, public relations, or a related field, including experience working for a nonprofit organization.

• Demonstrated ability to develop and execute communications strategies, balancing big-picture planning with hands-on content creation and implementation.

• Demonstrated experience actively promoting an organization, program, initiative, or cause and growing its visibility, audiences, and engagement through integrated marketing and communications.

• Exceptional writing, editing, and storytelling skills, with the ability to communicate complex ideas clearly and compellingly to diverse audiences.

• Experience managing digital communications channels, including social media, email marketing, and website content.

• Experience planning, implementing, and evaluating communications campaigns, with the ability to interpret performance metrics and use data to improve reach, engagement, and results.

• Experience with media relations, including writing press materials, identifying story opportunities, and engaging with journalists or media outlets.

• Competence with graphic design and visual communications tools, such as Canva and/or Adobe Creative Suite, and the ability to produce polished materials and maintain visual consistency.

• Strong organizational and project management skills, including the ability to manage multiple priorities, meet deadlines, and maintain effective workflows with minimal supervision.

• Sound judgment, initiative, and the ability to independently identify needs, set priorities, solve problems, and carry projects through to completion.

• Excellent interpersonal skills and the ability to collaborate effectively with colleagues, organizational leadership, public agency partners, community stakeholders, and outside vendors.

• A demonstrated ability to work effectively in a small, nimble nonprofit environment, contributing both strategic leadership and direct execution without relying on dedicated staff support.

• A commitment to JBRPC's mission and an enthusiasm for public parks, environmental stewardship, and the communities of Jamaica Bay and the Rockaway peninsula.

• The ability to travel to and between the parks throughout JBRPC's service area. Director may use JBRPC's vehicle, if desired; valid driver's license required.

Preferred Qualifications

• Experience in environmental conservation, parks, sustainability, environmental education, or a related mission-driven field.

• Experience managing paid digital advertising campaigns, including Google Ads or social media advertising platforms.

• Familiarity with website content management systems, email marketing platforms, digital analytics tools, and customer relationship management (CRM) systems.

• Experience developing communications materials that support nonprofit fundraising, sponsorships, or major organizational initiatives.

• Experience with photography, reels / video production, or other multimedia storytelling.

• Familiarity with New York City communities, public parks, environmental issues, and/or public agency partnerships.

• A valid driver's license is a plus.

Schedule & Compensation

Position: Full-time, salaried

Compensation: $85,000-$95,000 annual salary, plus robust benefits package to comprise total compensation. Hiring salary is dependent on experience, specific technical skill sets (e.g., graphic design, CRM management), and deep alignment with our mission.

Location: Hybrid, with an office in Rockaway Park and work at park sites throughout JBRPC's service area; occasional work from home.

Schedule: 35 hours/week; Monday-Friday, with occasional evening and weekend work required. Flexibility in scheduling is expected to support programs, events, and communications needs, and will be communicated with advance notice.

JBRPC is a partner project of the Fund for the City of New York (FCNY). As such, JBRPC staff members are employees of FCNY and are eligible for FCNY's comprehensive benefits package. FCNY is an equal opportunity employer and encourages candidates of all backgrounds and experiences to apply. Applicants must be legally authorized to work full-time in the United States. Both JBRPC and FCNY are tax-exempt organizations under section 501(c)(3) of the federal tax code.  

To Apply

Please email a resume and cover letter describing your relevant experience and interest in the position to careers@jbrpc.org, with “Director of Marketing & Communications” in the subject line. Applications will be reviewed on a rolling basis through November 23, 2026.